Our responsibility

Goals and ambitions

Goals and ambitions

The impact of the choices we make is enormous. With a team of 45,000 people and two million customer meetings every day, we have a great responsibility and a great opportunity to make a difference.

By 2030, we aim to:

  • Halve emissions from all our products.
  • Make it easier to make healthy choices in line with the Nordic nutrition guidelines.
  • Contribute to diversity and inclusion, creating safe workplaces.
  • Ensure the products we sell are traceable and responsibly produced.

Read more about our goals and ambitions and how we work to achieve them.

Environment and climate

We're on a mission to halve emissions from our products and increase the availability of renewable energy for road transport. We aim to reduce food waste and make recycling easier.

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Health

We aim to simplify healthier choices for our customers, supporting dietary habits aligned with the Nordic nutrition recommendations.

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People

We're committed to increasing diversity and inclusion, creating safe workplaces, and contributing to our local communities.

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Value chain

We strive to avoid negative impacts on people, animals, communities, and the environment, ensuring human rights and good working conditions across the entire value chain.

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